The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. With ‘Only You’, Spotify reminds us how great it is at creating a personalised digital experience for each of its 356 million listeners. By putting its users at the centre of its genius brand campaign, Spotify is leveraging its personalisation prowess to give people a taste of their unique music listening habits. Only You is designed to be a sharable experience thereby enticing users to post about their listening habits on social media. No matter how you listen, you have a home on Spotify,” Whether you start your day with an episode of ‘Crime Junkie’ or spend your afternoon blasting ‘Rap Caviar’ while replying to emails, how we listen is a reflection of our personalities and who we are. Neal Gorevic, global head of consumer marketing, Spotify, said “‘Only You’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community. Some of these highlights – The Audio Birth Chart and Dream Dinner Party – will be updated daily while other highlights such as Your Artist Pairs won’t be updated regularly as they’re based on a limited set of time. ‘Rising Artist’- The artist that they recently started listening to.‘Moon Artist’- The artist that shows the user’s emotional side.
One of the new experience highlights is ‘Your Dream Dinner Party’ which lets users pick three of their favourite artists that they’d invite to a dinner party and Spotify would then make a playlist for each of the chosen artists.Īnother quirky highlight is ‘Your Artist Pairs’ that shows unique pairings of unrelated artists from the listener’s music listening range.Īnd then there’s the ‘Your Audio Birth Chart’ which tells users their: Spotify’s Only You is a global brand campaign that comes with a distinctive in-app digital experience, sharable personalised playlists and marketing across multiple channels such as TV, social and digital. Spotify is obviously trying to achieve the same kind of success and popularity with their latest ‘Only You’ brand campaign. Spotify’s stock price increased by 16% during the last year’s ‘Wrapped’ campaign while its ranking on App Store rose drastically, suggesting the fact the campaign was a success. In fact, users love Spotify’s personalisation efforts so much that they share their music breakdowns on social media in high numbers.Īt the end of each year, the Wrapped campaign by Spotify tells its users about their listening behaviour throughout the year.
Oftentimes, Spotify packages all this data into a visual offering to give its users quirky stats and facts about their music listening habits. Spotify is famous for offering a highly personalized user experience, one that is derived from the swathes of user data it gathers.
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